Radio Advertisement

Advertisers can place their ads in Radio FM, a key player in the Hindi music space. Advertisements through Radio Pune lets advertisers reach out to Hindi music listeners. With significant market share in Pune, Radio is one of the top medium for advertising in Pune. Starting Rate Card for Radio Mirchi Advertising in Pune is Rs. 580.Chenderi Nights and HI Pune the top two show for Radio Mirchi Branding in Pune. Placing creative ads in Radio Mirchi gives your brand a comprehensive and efficient coverage across Pune to deliver high level of cost-effective response.

Radio Mirchi FM, launched in 2000 is a leading radio station with 49 centres in 43 cities across India, 1 in UAE. This extensive coverage increases number of listeners and provides a national media platform for advertisers. The channel reaches to more than 46.5 Million listeners. Over 6500 companies have advertised in Radio Mirchi till date, many of them being served by our advertising agency.

You can also advertise in Radio Mirchi local on ground campaigns. Radio Mirchi has done over 300 ground activities – one every alternative day. You can write to us to know more about customized services by Radio Mirchi.

Facts and Figures

Case Study of Radio Mirchi FM Advertisement

Brand: Maggi

Advertising Platform: Radio Mirchi FM and Radio Mirchi Twitter Promotion

Ad Duration: 2 Days

Advertising Location: India

Advertising Results: Reached 5.5 Million people, 26 million impressions with 4063 posts on Twitter

Source: Exchange4Media

Execution Process and Media Specifications

Steps in Execution

Step 1: Select Variables: Media Option, Ad length, Number of Ads per day, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to askus@movesoft.in

Step 2: Email the filled table to askus@movesoft.in or Create Package online at Movesoft.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

How do I know my ad has been placed?

The Radio Station will provide the precise spot timings of the Advertisement on every day of the campaign.

Variables Sample Variable Selections
Media Option Prime Time/ Non Prime Time/ Mixed Time
Ad Length 10 sec/ 20 sec/ 30 sec
Number of Ads per day 3/ 4/ 5
Campaign Duration 5 Days/ 10 Days/ 30 Days
Campaign Start Date 1st Jan/ 15th Feb/ 20th Aug

Ad Slots Details of Radio Mirchi FM, Pune

Ad Time Ad Option Ad Type Description
07:00 AM – 11:00 AM Prime Time Morning Drive It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.
11:00 AM – 05:00 PM Non Prime Time Midday The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.
05:00 PM – 10:00 PM Prime Time Evening Drive Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.
07:00 AM – 11:00 AM, 11:00 AM – 05:00 PM, 05:00 PM – 10:00 PM Mixed Time or RODP All Day The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.

Advertising Opportunities with Radio Mirchi 98.3 FM– Pune with Shows and RJ Details

RJ Name Show Name Timing Show Content Facebook Likes
Advertise with RJ Smita Ad in Chenderi Nights 09:00PM – 12:00AM, Sun Advertisers can place their ads in this show which plays classic Marathi Songs 6459
Advertise with RJ Nikky Ad in HI Pune 07:00AM – 11:00AM, Mon-Sat On Request 3019
Advertise with RJ Joyanita Ad in Meethi Mirchi 2 02:00AM – 05:00AM, Mon-Sat Advertisers can place their ads in this show which plays melody songs 2166
Advertise with RJ Rahul Ad in Kalti Katta 05:00PM – 09:00PM, Mon-Sat On Request 1746
Advertise with RJ Sumit Ad in Meethi Mirchi 11:00AM – 02:00PM, Mon-Sat On Request 1448
Advertise with RJ Sayema Ad in Purani Jeans 09:00PM – 12:00PM, Mon-Fri Advertisers can place their ads in this classic retro show which plays hit songs of the Golden Era
Advertise with RJ Meera Ad in Sunday Music Company 10:00AM – 12:00PM, Sun Advertisers can place their ads in this show which contains best of music directors on a free wheeling chat with RJ Meera
Advertise with RJ Celebrity Ad in My Sunday Missal 07:00AM – 10:00AM, Sun Advertisers can place their ads in this show which plays best of Marathi songs