About Advertising on YouTube
The most popular advertising platform for video ads is Youtube. Movesoft can help advertisers showcase their video ad while someone is watching videos on Youtube. We deal is all forms of advertising on Youtube like skippable ads, non skippable ads and roadblocks. Contact us to place ads on Youtube. You can target YouTube watchers basis their age, gender and the type of video that they are watching.
To start a YouTube advertising campaign, an advertiser needs to upload his/her video on YouTube. If the ad is played before the main video is played, it is called Pre roll video. Ads can also appear beside the playing video or in the search results.
How much does advertising on YouTube cost
There is no minimum or maximum amount that one needs to spend on YouTube to advertise. As advertisers are charged per view, they have complete control on how much they want to spend. Moreover is someone skips the ad before 30 seconds, the advertiser is not charged.
What targeting is possible while advertising on YouTube
YouTube has a variety of targeting options that help you reach the right customer for your business. You can target by age, gender, location, interests and more.
List of possible targeting parameters while advertising in YouTube are:
- Contextual Keyword: Put the keywords for which you want the ad to appear. The advertising platform will show the ad to relevant searches on YouTube
- Topics: Like on Google display network, target people based on certain topics like Travel, Luxury etc. A set of topics are provided by YouTube advertising platform.
- Demographic: Reach people by age, gender, or parental status.
- In-market audiences: People looking to buy certain products can be targeted. For e.g: You can target people searching books to be bought online or offline.
- Remarketing: Like on other Google network, retarget someone who has visited your YouTube channel before. An excellent form of recall marketing.
What are the benefits of advertising on YouTube
- Deeper connect with the audience through video ads A lot can be expressed through a good video. Now get the power of Television without the spillage of a TV campaign
- Targeting With smart targeting filters, avoid the spillage
- Responsive. With the self serve platform YouTube advertising is very responsive. One can start the campaign at the click of a button and stop in a similar fashion.
- Measurable. Have control on every Rupee that is being spent. YouTube advertising does not stop at the level of view but provides detailed information on what did they do on your website or the app
What do you get in the first month?
- Setting up the advertising campaign on YouTube
- Advertising worth Rs 5000
- One month campaign
It not includes
- Creative cost would be additional if required
Steps in Execution
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Placement Page||Run On Site/ Home Page/ Movie Page|
|Dimension||6 sec/ 10 sec/ 20 sec|
|Ad Type||Video Ad/ Overlay Banner/Masthead Ad|
Step 3: Select Start and end Date
Step 4: Upload artwork and make payment
How do I know my ad has been placed?
When the campaign is live, you will get a screenshot of the ad within 24 hours.
A google sheet will be shared for campaign tracking.
YouTube Website advertising is utilized by variety of brands to reach out to their target audience. You can explore YouTube Website advertising rates, different types of media options and advertising cost here. YouTube advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With YouTube Website advertising campaigns, you will achieve your business goals quickly and easily.