Social Media Strategies in the year 2019
The framing of social media strategies in the year 2019 is going to be a challenging task for the marketers. The behavior of the customer changes from time to time. So social media strategies in the year 2019 will be different as compared to 2018. We all are aware of the happening in 2018 in the industry of digital marketing. Many new features came and proved to be beneficial for the companies to promote their products and service to the customers. These features will also be helpful for the current year 2019. But it needs to be used strategically to get successful results.
Customers welcomed the current changes and new features in the social media industry like Instagram, Facebook, Twitter, etc. They showed a keen interest in them. They made use of it and had fun. Apart from that they also continued using previous features for the same purpose. People gave both of them the same importance for their utility. So while framing the strategy it’s not that we should target the new one. In fact, we must also target the old one and make a strong social media strategy.
In addition to that, their doors were also open for the companies to create promotional opportunities. They can take advantage of these new and old features to get a fruitful result for their business. For that companies can frame a strong social media strategy. Out of so many available features, we will throw light on following features that will be a part of the social media strategies in the year 2019.
There are so many functions available but selecting the best one completely depends on various factors. They are as follows:-
- Type of Company
- Target Market
- There likes and interest
- Time period
- Many more
Based on the common factors we will select the common functions that will help the companies to frame a strong action plan.
Following are the social media strategies in the year 2019:-
Videos on Social Media
This is going to play a crucial role in the year 2019. Video has come up with multiple benefits to express things to its viewer. Corporates or small business can spread awareness from it. Video helps the viewers to understand the things properly. If placed in the timeline of the respective social media it will create wonders. It must not be too short or long. If properly made and posted in the peak hours this can give results. Even on YouTube videos can be put. In short, it can give for quick publicity it is going to be useful.
Facebook and Instagram Stories
Social media will be incomplete without this feature. Posting Instagram or Facebook stories will help to deliver many things in limited time. This creates interest in the minds of people. If it is used in a way that will help the viewers to have quick look the brand that is promoted. Especially paid once on Instagram can create good results.
Paid Ads on Social Media Carousel
Paid Ads on Social Media is one of the most important ways to promote. Specially Carousel will play a vital role in that. Already companies are using it for promotion purpose. This feature gives them the opportunity to display images or videos/ slideshows under one single post. So one can show the things step by step here. This can prove beneficial to show multiple products with the help of images or videos. Make this as an important part in your social media strategy.
As we all aware that content is the king. A message is written in the post and if tagged to someone who is directly associated can help to gain a lot of attention. Even hashtag is used for can also help to create ample benefit. Other than this one can share in the groups. A message must be posted from a few days in a week. It must always target a particular target audience single person or to a group of people.
Hence we can conclude that these may be the most important strategies that will help the companies to complete their objective. Other than this there are many. Let’s not forget that each of them is useful but needs to be used as and when it is required. However, the above-mentioned things must be part of your social media strategies in the year 2019. It will help you to grow. Make a smart move today.